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Heineken 50th Anniversary Brand Refresh
Location
Saint Lucia
Project type
Brand Identity, Experiential Marketing
In 2025, Heineken marked 50 years in Saint Lucia and engaged Boost to develop and roll out the anniversary brand refresh.
Our team led the creative development of the 50th anniversary identity, including the commemorative logo, billboards, branded collateral, and apparel. The refreshed visual system was designed to honour the milestone while remaining unmistakably Heineken.
To bring the celebration to life on the ground, we also supported islandwide bar activations. Our brand ambassadors were deployed across key locations to engage consumers, reinforce the 50th anniversary message, and reward participation, helping to carry the celebratory spirit beyond static branding and into real-world experiences.
