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FLOW Carnival 2025
Project type
Experiential Marketing
Boost was engaged by FLOW to support the rollout of its Riddim Campaign for Carnival 2025.
The campaign tapped directly into cultural moments, and our role was to help place the FLOW brand inside those moments in a way that felt natural and present. From early campaign activity to on-the-road Carnival execution, our team supported brand integration across key cultural spaces where music, movement, and community converged.
On the ground, our promotional teams merged experiential and digital by conducting live interviews with fete goers, capturing real reactions and stories. These moments were translated into digital content in real time, allowing the energy of the road to carry seamlessly into online platforms.
By connecting physical presence with live digital storytelling, we helped bring the campaign idea to life in a way that felt immediate, human, and culturally aligned, ensuring the FLOW brand was experienced both in the moment and beyond it.
