LEVERAGING YOUR INSTAGRAM BUSINESS ACCOUNT
THE WEEKLY BOOST ISSUE 08
THE RISE OF THE VISUAL SOCIAL NETWORK
According to a MIT experiment, humans can process images faster than the previously thought 100 milliseconds--nearly 8 times faster.
It takes only 13 milliseconds between the time light hits your corneas to the moment that image is processed by your brain. That’s 10-30 times faster than you can blink.
Seemingly just as quick has been the rise of social media platforms that capitalize on our brain’s obsession with images. And despite platforms like Snapchat which has seen rapid growth in the last few years, arguably none has been more impressive than Instagram.
Brands are shifting to where their customers are, and with these tips you will find ways to improve your visual storytelling and generate leads straight from Instagram.
WITH NEARLY 1 BILLION MONTHLY ACTIVE USERS, INSTAGRAM HAS POSITIONED ITSELF AS ONE OF THE MOST INFLUENTIAL SOCIAL MEDIA NETWORKS IN JUST OVER FIVE YEARS.
1. CREATE POSTS THAT EVOKE A VISCERAL REACTION
Visceral reactions are instinctive, gut-deep bodily reactions to stimuli or experiences. The more you make fans feel, the more likely they are to engage with your content.
2. USER GENERATED CONTENT
Social proof is powerful and the more people who use a service or buy a product, the more likely it is you will too. In general, a higher usership means that a product or service works well. Take advantage of this by asking followers to submit photos of themselves using your product or service.
3. HIGHLIGHT COMPANY CULTURE
Featuring your products or services aren't the only way to attract customers. By giving fans access into the daily life of your business is a great way of them appreciating what you do or offer.
4. USE THE LINK IN BIO FEATURE
It's frustrating that you can't add URL's to posts but the way around it would be to simply update your link in bio as you post; but be sure to add a call-to-action in your copy.
INSTAGRAM HAS NEARLY 500 MILLION DAILY, ACTIVE USERS AND AVERAGE OF 4.2 BILLION LIKES PER DAY.
5. USE RELEVANT HASHTAGS
Hashtags are a great, organic method of discovery. By using relevant hashtags you make it easy for users to stumble upon your content and potentially become viable customers.
Research has shown that brands have 12.6% more engagement when relevant hashtags are used.
6. COLLABORATE WITH OTHER BRANDS
Partnerships between similar brands have produced high ROI on other social networks, but data shows that they’re particularly effective on Instagram. According to Simply Measured, posts that include another user handle in the caption get 56% more engagement.
By cross-promoting with other Instagram influencers, you can tap into new user groups.
BRANDS SEE ENGAGEMENT RATES 10 TIMES HIGHER ON INSTAGRAM THAN THEY DO ON FACEBOOK.
Memorizing imagery is something humans have been doing for years and with the advent of the internet and social media, it's never been easier to reach your preferred audience. Powerful visuals drive user action. Understand your audience through analytics then put your Instagram account to work for you.
8. USE HIGH-RES VISUALS, WITH PEOPLE
Humans are hard wired to respond to faces and research has proven that engagement rises 40% when an image containing a person is used.