GUINNESS® GOING ALL OUT WITH STREET FOOTBALL CHALLENGE
Castries, May 12- The Saint Lucia leg of the Guinness ® Street Football Challenge, a community based, futsal styled variation of the sport, was officially launched on May 11th.
Speaking on high notes and with great expectations, the Guinness ® St Lucia Brand Manager, Rohan Lovence, promised that the challenge, now in its sixth year, will seek to showcase Saint Lucia’s best football talent, those that are made of more.
Highlighting the recent show of national pride, and feeling of togetherness surrounding Saint Lucia’s love of sports, Lovence indicated that Guinness ® is hoping to further contribute to this spirit of unity with football during this competition.
The Guinness ® Street Football Challenge last year saw a wild card team, Veterans of Castries, move up through the ranks to go on to win the local finals, and then went on to win the regional finals held in Jamaica.
The Head Administrator of the Challenge, David ‘Shakes’ Christopher, further stated that the Street Football Challenge would be a good opportunity for Saint Lucia’s Tourism sector, as the island would play host to the Regional Finals which takes place on July 02nd-03rd 2016.
The Guinness ® Street Football Challenge, which is endorsed by the governing football body in Saint Lucia, the Saint Lucia Football Association (SLFA), will officially kick off in Mabouya Valley on Saturday May 14th.
Thirteen winners from the various rounds of the Challenge and three wild card teams will advance to the National Finals slated for June 13th 2016.
A combination of cash and prizes totaling $20,000 is up for grabs and teams are encouraged to register at the WLBL Commercial Office in Vide Bouteille, Castries or at WLBL Brewery Office in Vieux Fort; registration also carries a few of $100.
Apart from recognizing and showcasing Saint Lucia’s best players in an entertaining setting, Guinness ® St. Lucia will also be launching various campaigns where consumers will get to win amazing merchandise.
The Saint Lucia leg of the Guinness ® Street Football Challenge will be broadcasted through the region’s premiere Sports Channel, SportsMax.