Guinness®: A New Look
Guinness® launches a new label design for its Foreign Extra Stout
Castries, April 17, 2018– In the spirit of giving more, Guinness® revealed a new, premium black and gold label design to the press, for the brand’s Foreign Extra Stout variant (GFES) on Thursday, April 12th.
“Someone who consumes Guinness® is made of more, they are unique and eye-catching. Walking along the paths of being distinct and innovative, we thought what better way of standing out, than by highlighting Guinness® iconic harp logo, the second most recognizable in the world.” Said Guinness Brand Manager, Rohan Lovence.
The emblem of the Guinness® Harp, one the three elements of the Guinness® Livery, is so iconic, that it named its first lager, Harp, in 1960. The Harp is also the official national emblem of the Republic of Ireland, the birthplace of the founder of Guinness®.
The classic, dark-brown bottle which houses the iconic brew features gold foil and the generous swoop of Arthur Guinness’ signature. The Guinness® Harp takes center stage on the new label design. Now enlarged, consumers of Guinness® are given one more reason to stand out from the norm.
The Guinness Foreign Extra Stout, which has taste profiles that are sweet, bitter and roasted, is appreciated around the world, especially in the Caribbean. It is brewed and bottled in Saint Lucia, by the Windward & Leeward Brewery.