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​​Saturday: CLOSED

​Sunday:  CLOSED

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P.O. BOX 1177

Castries

LC 04 101

Created by Boost Marketing

THE ASK

To deliver top-notch brand ambassadors to assist with the introduction and promotion of Saint Lucia's first dark beer into the market. 

BRAND: TURBO KING

TACTICS

 

Data Capture

Two variants of the beer were available for sampling. Attendees completed a short survey which provided valuable data to the Windward & Leeward Brewery on consumer preferences.

 

Product Sampling

Brand Ambassadors sampled the product at key locations islandwide.

 

Digital PR 

Boost Marketing prepared & released a Press Release detailing the launch of Turbo King into the market and about the beer.

 

Social Media

Through Boost Marketing's channels, an online campaign was developed to further increase brand awareness by asking consumers key details about the beer. Four winners were selected, whom each won a six (6) pack of Turbo King.

 

STAFF OVERVIEW

Boost Marketing was tasked with the training, scheduling and management of a core team of proactive and engaging Ambassadors, who remain consistent in approach.

 

Brand Ambassadors were responsible for:

 

  • Interacting with the client's core audiences

  • Relaying key brand messaging

  • Collecting leads via data capture

  • Meeting lead generation goals

NOVEMBER 30TH 2018

Launch Date

22

Islandwide executions

2-4

Staff per event

7

Districts served

200

Averaged servings per activation

3500

Reached online

69.5

Average engagements

GALLERY

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