THE ASK
To deliver top-notch brand ambassadors to assist with the introduction and promotion of Saint Lucia's first dark beer into the market.
BRAND: TURBO KING
TACTICS
Data Capture
Two variants of the beer were available for sampling. Attendees completed a short survey which provided valuable data to the Windward & Leeward Brewery on consumer preferences.
Product Sampling
Brand Ambassadors sampled the product at key locations islandwide.
Digital PR
Boost Marketing prepared & released a Press Release detailing the launch of Turbo King into the market and about the beer.
Social Media
Through Boost Marketing's channels, an online campaign was developed to further increase brand awareness by asking consumers key details about the beer. Four winners were selected, whom each won a six (6) pack of Turbo King.
STAFF OVERVIEW
Boost Marketing was tasked with the training, scheduling and management of a core team of proactive and engaging Ambassadors, who remain consistent in approach.
Brand Ambassadors were responsible for:
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Interacting with the client's core audiences
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Relaying key brand messaging
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Collecting leads via data capture
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Meeting lead generation goals
NOVEMBER 30TH 2018
Launch Date
22
Islandwide executions
2-4
Staff per event
7
Districts served
200
Averaged servings per activation
3500
Reached online
69.5
Average engagements
