To deliver top-notch brand ambassadors to assist with the introduction and promotion of Saint Lucia's first dark beer into the market.
BRAND: TURBO KING
Two variants of the beer were available for sampling. Attendees completed a short survey which provided valuable data to the Windward & Leeward Brewery on consumer preferences.
Brand Ambassadors sampled the product at key locations islandwide.
Boost Marketing prepared & released a Press Release detailing the launch of Turbo King into the market and about the beer.
Through Boost Marketing's channels, an online campaign was developed to further increase brand awareness by asking consumers key details about the beer. Four winners were selected, whom each won a six (6) pack of Turbo King.
Boost Marketing was tasked with the training, scheduling and management of a core team of proactive and engaging Ambassadors, who remain consistent in approach.
Brand Ambassadors were responsible for:
Interacting with the client's core audiences
Relaying key brand messaging
Collecting leads via data capture
Meeting lead generation goals
NOVEMBER 30TH 2018
Staff per event
Averaged servings per activation